Just in Time - Sports PR/Mktg Predictions for 2010

Welcome back to The Sports Ace, where tanking games at the end of the football season – especially when you’re 14-0 – is prosecuted to the fullest extent of the law.

By now, the “prediction for 2010” buzz has pretty much faded, which means it’s the perfect time for me to join the fray and suggest some things I think will dominate the year ahead. Enjoy.

--Teams on Twitter
You might think that this is obvious and has no place in a prediction post. After all, there surely are teams that have done a good job of activating Twitter, Facebook and other sites to engage their fan bases. But if it’s so obvious, then why hasn’t everyone adopted these practices? It seems to me that a definite majority of teams are still trying to figure it all out – all the way from defining how their athletes use the tools to hiring staff devoted solely to the effort. This will change in 2010…I think this is the year when the tides turn and sports organizations and leagues everywhere really embrace social media.

--Breaking News
Already, we’ve started to see individual athletes taking matters into their own hands when it comes to news announcements, spreading the word themselves through social media tools instead of feeding reporters and the news machine at large. As the landscape of media continues to change, and reporters are more taxed and the news hole continues to shrink, I think athletes will do more and more of this in 2010 so that they guarantee themselves their share of ink and buzz and manage and motivate their individual fan bases. In a world where star power adds dollars to contracts and leads to endorsement deals, and athletes are looking out for “number one” more and more, this makes incredible sense. Plus, let’s admit it, athletes have huge egos. Spreading the word themselves allows them to control the message and hoard the attention…really, it’s PR 101. Think of it this way, and it’s a wonder this hasn’t been done more already.

--ESPN Will Dominate. Even More.
You’ve heard about ESPN Boston and Los Angeles. There’s a simple model at play here: leverage the Worldwide Leader’s brand and existing/growing resources and infrastructure to provide sports content on the local level. As papers and TV stations continue to tighten their belts, sports coverage already has suffered to some extent. So enter ESPN, with a growing brand and more money to spend than the local guys. If they can come in and cover the teams well, and maybe even syndicate content to the local media, they might just have a winner. Meanwhile, visitors to the ESPN sites benefit from all the other content on there too – it’s an infrastructure much more built out than any newspaper site I’ve seen. I expect to see ESPN New York, ESPN San Francisco, ESPN Atlanta and others sooner than later.

--Team Naming Rights
We saw a couple of WNBA teams sell their jersey space, and essentially their nicknames, to corporate sponsors in 2009. Soccer teams around the world (and NASCAR) have done this for years…might a major American brand make a move into a major American sport in 2010? It wouldn’t shock me.

What am I missing?

Have a terrific New Year. I’m out like the New England Patriots.

Happy (Sports Thanksgiving) New Year!

Welcome back to The Sports Ace, where we always have a feast of football, basketball, hockey, new Xmas presents and yummy eats to keep us company.

New Years Day is one of my favorite days of the year. Sure, it's great for all the usual reasons...we're off from work, we spend the time with friends/family and it's a day that represents the hopes and dreams of everyone. If you're not using at least some of the time to reflect on who you are and what you want to be, you should. It's a wonderful, healthy exercise.

But the icing on the cake (and much of the rest of the cake, actually) for me is the incredible slate of sports action. Here's just a little bit of what's really got me excited today:

--The Rose Bowl. Really, this alone could make my day. Having grown up in Minnesota, and being a Gopher letterwinner, this is the game that never fails to give me goosebumps. I watch the Rose Parade, dreaming of what it would have been like to participate in it. I look at the Big Ten and Pac-10 champs duke it out, hoping that someday in my lifetime I'll get the chance to see the Gophers play in Pasadena. The pageantry, the passion, the tradition...it really is the Granddaddy of Them All. Just for today, Go Buckeyes.

--The Winter Classic. I hope the NHL dude who thought of this got a promotion and a huge raise. I'm not sure anything else has done more for pro hockey in the USA the past few years than this great annual event. And this year, it's at storied Fenway Park...and it features one of the league's top rivalries. Great stuff...makes me wish I was making my Monday flight to Boston a few days early. Only thing: just stop talking about how great the ice is. Seemed pretty obvious to me from that first period like it's not exactly ideal out there. But hey, it's outdoor hockey...I'm not exactly complaining.

--Big Ten Bowls. The Rose, the Outback (and what a great game it is), the Capital One...it's a great day for a Big Ten football fan. Besides, anytime you get to see JoePa on the sideline in a rainstorm, life is good. Now let's go win some games and silence those stupid talking heads who think our conference can't compete.

--Purdue/West Virginia. Can't forget about basketball today...this could be a Final Four preview, and it features another Big Ten team. Can't wait to see my Gophers beat the Boilers next week.

Enjoy the action, everyone. What's getting you psyched up today?

That's all for now. I'm out like Bobby Bowden.